20+ years commercial experience within both corporate and start up environments, building and creating new business models and products and services around the latest technology and converged platforms and trends.

Currently consulting and developing new global business opportunities for a number of blue chip Consumer Electronics companies and Tier 1 Operators for EMEA & US & BRICK through Amber Associates Ltd.

International Business Development, OTT, IPTV, Solution Sales, streaming media, Software and SaaS/Cloud Services, Sales, DLNA, Embedded browsers, Services Sales, Building teams, Partnership and Alliances, Channel Sales, Direct Sales, Complex Contract Negotiations, Social Media marketing, Consultative selling, Complex Pricing Models, Team builder and true leader, Line management, Programme manager, solution builder, Start-up, Software development, Project/Program Management. Wide range of senior level CE device brand contacts, decision makers, PR & Marketing, Strategic Commercial Modelling, Relationship Building, Business Modelling, Commercial exploitation of converging platforms, Negotiation, mediation, Company Secretary and Board Directorships held. CIM associate